Why is Social Media Marketing important?

From both a personal and business level it is hard to avoid the impact and how deep routed social media is, it has become part of the ‘culture’ when it comes to news reports, memes, new viral dances, the latest products and more. It seems that the growth and everyday use of social media will keep increasing and it seems like there is always something on the horizon.

We have seen in the last 10 years apps such as Snapchat and TikTok completely take over everyone’s phones from a consumer and business perspective. A lot of brands tend to use Snapchat and TikTok as advertising platforms now, As they see the benefit of producing creative video content to entice audiences.

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