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The Vinyl Corporation

The Vinyl Corporation (TVC) has been a major force within the vinyl graphics, sign-making and sign-making vinyl supplies industry for the past 30 years.

The Client

The Vinyl Corporation, a Nottingham-based company, is the top wholesaler in the UK for self-adhesive vinyl rolls, serving the sign-making and vinyl sign-making sectors. They carry a wide selection of adhesive vinyl rolls, including brands like Avery, Oracal, Mactac, LG Chem, and Ri-Mark. Our vinyl rolls and films can be used for a variety of tasks in schools and colleges, sign-making, car/van graphics, arts and crafts, and vehicle lettering.

The vinyl rolls for creating self-adhesive signs can be sliced to create display ads with company logos on them. We provide a complimentary choice of supplies to go along with the sign-making vinyl rolls so you may further utilise them. Every roll of vinyl that we have available on our website may be shipped out right away from our Nottingham location using our next-day delivery service.

The Vinyl Corporation has availed itself of the services of One 2 One Digital for many years, as their SEO offering is second to none, the key to this longstanding relationship has been clear,concise communication. In uncertain times and difficult trading conditions one needs to be certain that they have a dedicated, honourable and diligent team supporting their commercial efforts, the e-commerce branch of any market cannot be underestimated in our current unpredictable economic climate….. this is why we would wholeheartedly recommend Chi at One2One Digital.

The Challeenge

The vinyl corporation came to one2one digital due to the extensive challenges within their industry which is fiercely competitive.

Keywords were changing position regularly so the challenge was to keep The Vinyl Corporation In the number one position if not in the top 5.

One 2 One digital ppc service carried out by the very efficient and professional Charles has ensured that The Vinyl Corporation has channelled its online budget spending in the most practical and efficient way.

Google AdWords have been a major marketing tool within our industry for several years, the knowledge and application of the finite resources is absolutely imperative to the success and profitability of an e-commerce campaign, Charles at One 2One is a master of this marketing tool, The Vinyl Corporation would recommend this service to any company who wishes to enter the online market.

The Solution

We put together a site audit and examined the keywords used by their rivals in order to carry out their objective of becoming the go-to source when it came to Vinyls.

The Result

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By conducting an audit, we found out if the website was optimised to meet the traffic targets and get an idea of how to make improvements to make it more effective keywords and the savings that could be made.

The result was:

  • Vinyl roll from position. 2 -1 cpc = £0.97
  • Magnetic vinyl from position. 0 – 1 cpc = £1.13
  • Vinyl supplies from position. 0 – 3 cpc = £2.51
  • Vinyl suppliers wholesale uk  from position. 2- 1 cpc = £1.57
  • Sign vinyl from position. 0 -3 cpc = £3.24
  • Oracle 651 vinyl  from position. 0 – 5 cpc – £0.73

 

The client was very happy with the increased traffic and the fact that money was saved was even better!